Top Beauty Retail Apps Performance in the Middle East Q4 2024

In the fourth quarter of 2024, several beauty retail applications in the Middle East demonstrated notable trends in downloads and active user engagement. Let’s delve into the performance of the top five apps, with insights powered by Sensor Tower.

Nice one | نايس ون exhibited a significant increase in weekly downloads, peaking at approximately 66K in late November. The app maintained a high level of active users, starting at around 798K and slightly fluctuating, ending the quarter at 722K.

Sephora KSA: Beauty, Makeup saw a steady growth in downloads, reaching their highest at 48K in late December. Active users increased as well, with a notable peak of 140K in the week of December 23.

Golden Scent قولدن سنت experienced fluctuations in downloads, with a peak of 31K in mid-November. Active users saw a decline over the quarter, starting at 234K and reducing to 79K by the end of December.

Almajed4oud - الماجد للعود had a notable spike in downloads, reaching 62K in early December. Active users showed a significant increase during the same period, peaking at 141K.

Finally, باث&بودي وركس maintained a consistent download rate, with a peak of 10K downloads in mid-December. Active users experienced a rise mid-quarter, reaching 75K in late November.

These insights highlight the dynamic landscape of beauty retail apps in the Middle East. For more detailed data and analysis, visit Sensor Tower.